Please note, this workshop runs twice, 11am and 2pm. This is the 2pm slot.

Ready to take your music career seriously but not sure where to start? This free 1-hour workshop is designed for electronic producers who want to release music, grow a fanbase, and actually get paid, without getting overwhelmed by the business side.

We’ll walk you through the 4 pillars of a successful artist launch:

• Identity – Build your brand and artist bio
• Protection – Understand royalties, rights, and music registration
• Promotion – Learn how to plan a campaign that gets attention
• Release Strategy – Create a timeline that turns your track into a moment

About Jay-J

Known for his signature deep and funky house sound, he's released more than 200 records on labels like Defected, Om, Ultra, and his own Shifted Music. A mainstay of the global house scene, he’s collaborated with Kaskade, Miguel Migs, and IO’s own Andy Caldewell. Performed in over 40 countries, everywhere from Pacha Ibiza to Ministry of Sound London, and had residencies in Sydney, Australia, and Vancouver, Canada. He’s remixed Alicia Keys, Josh Stone, and many others, with his remix of Jill Scott’s “He Loves Me” earning him a Grammy nod and cemented his status as a go-to mix engineer for club-ready house music.